Last updated: 22 June 2026

This Privacy & Cookie Policy explains how Amynd Ltd collects, uses, stores and protects personal information when you visit our website, place an order, contact us, sign up to receive emails, or otherwise interact with us.

We have written this as clearly as possible, because privacy should not be hidden in complicated language. If you have any questions about how we use your information, please contact us.

1. Who we are

Amynd Ltd is the data controller for the personal information described in this policy.

Company name: Amynd Ltd
Company number: 16949252
Registered address: 20 Wenlock Road, London, N1 7GU
Email: info@amynd.studio
Website: amynd.studio

When we say “Amynd”, “we”, “us” or “our”, we mean Amynd Ltd.

2. What personal information we collect

We collect personal information in a few different ways, depending on how you use our website and services.

When you place an order

We may collect:

• your name;

• email address;

• phone number;

• billing address;

• delivery address;

• order details;

• payment status;

• delivery and tracking information;

• correspondence relating to your order.

Payment information is processed securely by our payment providers. We do not store your full card details ourselves.

When you create a customer account

If customer accounts are enabled, we may collect and store:

• your name;

• email address;

• account login details;

• saved addresses;

• order history;

• account preferences.

When you contact us

If you contact us by email, contact form, social media message or another route, we may collect:

• your name;

• contact details;

• the content of your message;

• any information needed to respond to your enquiry.

When you sign up for marketing emails

If you choose to join our mailing list, we may collect:

• your name, if provided;

• your email address;

• your marketing preferences;

• information about whether you open or interact with our emails, depending on the email platform we use.

We use, or may use, Mailchimp to manage our marketing emails and mailing list. Mailchimp may process your personal information on our behalf so that we can send newsletters, product updates and other Amynd marketing emails.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@amynd.studio.

When you visit our website

Our website is hosted on Squarespace. Squarespace may collect certain information about your visit, including:

• browser, device and network information;

• IP address;

• pages visited;

• links clicked;

• searches;

• timestamps;

• referring pages or sources;

• information collected through cookies and similar technologies.

We use this information to operate the website, understand website activity and improve the shopping experience.

When you buy from us in person

If you buy from us at a market, event or in-person selling environment using Squarespace Tap to Pay or a similar payment method, we may receive limited transaction information, such as the payment status, transaction amount, date and any receipt details. We do not receive or store full card details.

Social media

If you interact with us on Instagram or another social media platform, that platform may process your information according to its own privacy policy. We may see your profile name, comments, messages, tags or other information you choose to share with us.

3. How we use your personal information

We only use personal information where we have a lawful reason to do so.

Purpose

Type of data used

Lawful basis

To process and deliver orders

Name, contact details, billing and delivery address, order details

Contract

To take payments and issue refunds

Payment status, order details, billing details

Contract and legitimate interests

To send order confirmations and delivery updates

Name, email address, order and delivery details

Contract

To provide customer service

Contact details, order history, messages

Contract and legitimate interests

To handle returns, complaints or product issues

Contact details, order details, correspondence

Contract, legitimate interests and legal obligation

To keep accounting and tax records

Order records, payment records, invoices

Legal obligation

To prevent fraud and protect our business

Transaction data, account data, technical data

Legitimate interests

To manage customer accounts

Account login details, order history, saved preferences

Contract

To respond to enquiries

Name, contact details, message content

Legitimate interests

To send marketing emails where you have signed up

Name, email address, marketing preferences

Consent

To send marketing about similar Amynd products to existing customers, where legally permitted

Email address, order history, marketing preferences

Legitimate interests, subject to your right to opt out

To send abandoned basket or checkout reminders, if enabled

Email address, basket or checkout activity

Consent or legitimate interests, depending on how the feature is configured

To understand website performance

Cookie data, device data, website usage data

Consent where required

To operate and secure the website

Technical data, essential cookies

Legitimate interests and contract

4. Marketing emails

We will only send marketing emails where you have signed up to receive them, or where the law allows us to contact existing customers about similar Amynd products.

We use, or may use, Mailchimp to manage our mailing list and send marketing emails. This may include newsletters, product updates, launch news, refill reminders, studio updates and other Amynd communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@amynd.studio.

We do not currently:

• send SMS marketing;

• use customer data for personalised advertising or retargeting;

• upload customer lists to Meta, Google, Pinterest or similar platforms;

• sell customer data to third parties.

If this changes in future, we will update this policy and, where required, ask for your consent.

5. Abandoned basket emails

We may use abandoned basket or abandoned checkout emails if this feature is enabled through Squarespace or Mailchimp. These emails are designed to remind you about items left in your basket or checkout.

You will be able to opt out of marketing emails. We will only use abandoned basket emails where we have a lawful basis to do so.

6. Cookies and similar technologies

Cookies are small files or pieces of information placed on your device when you visit a website. They help websites work properly, remember preferences, understand visitor behaviour and, in some cases, support marketing or advertising.

Our website uses cookies through Squarespace.

Essential cookies

Essential cookies are required for the website to work properly. These may support:

• website security;

• page navigation;

• checkout;

• basket functionality;

• customer account access;

• payment and order processing.

These cookies are necessary for the website to function and cannot usually be switched off through our cookie banner.

Analytics and performance cookies

Squarespace may use analytics and performance cookies to help us understand how visitors use the website. This may include information such as pages visited, traffic sources, clicks, searches and general website activity.

We use this to understand what is working, improve the website and make the shopping experience better.

Advertising cookies

We do not currently use advertising or retargeting cookies.

Cookie choices

When you visit our website, you will be shown a cookie banner with options to accept, reject or manage cookie preferences, where required.

You can also control cookies through your browser settings. Please note that blocking some cookies may affect how the website works, including basket and checkout functionality.

7. Who we share personal information with

We share personal information only where necessary to run our business, provide our services, meet legal obligations, or protect our rights.

We may share information with:

• Squarespace, our website and ecommerce platform;

• payment providers, including providers made available through Squarespace and PayPal, to process payments and refunds;

• Sendcloud, to manage shipping labels, dispatch and tracking;

• Royal Mail, to deliver orders;

• Mailchimp, to manage our mailing list and send marketing emails, where you have signed up to receive them;

• Tax Assist, our accountant, for accounting and tax purposes;

• professional advisers, if needed, such as legal, tax or insurance advisers;

• law enforcement, regulators or public authorities, where required by law.

We do not sell personal information.

8. International data transfers

We are based in the UK and currently sell and ship within the UK only.

Some of our service providers, including Squarespace, PayPal, Mailchimp and other technology or payment providers, may process personal information outside the UK. Where this happens, we expect those providers to use appropriate safeguards required by data protection law, such as contractual protections or other recognised transfer mechanisms.

9. How long we keep personal information

We keep personal information only for as long as we need it for the purpose it was collected, including legal, accounting, tax, customer service and product safety reasons.

As a general guide:

Type of information

Typical retention period

Order and transaction records

Usually 6 years from the end of the relevant financial year

Accounting and tax records

Usually 6 years from the end of the relevant financial year

Customer account data

For as long as the account remains active, or until deletion is requested, unless we need to keep certain records for legal reasons

Contact form enquiries and customer service emails

Usually up to 2 years after the enquiry is resolved, unless the issue requires longer retention

Marketing email records

Until you unsubscribe or ask us to delete your details, unless we need to keep a suppression record to make sure we do not contact you again

Product complaints or safety-related correspondence

As long as reasonably necessary for product safety, insurance, legal or regulatory reasons

Website analytics data

According to Squarespace’s analytics and cookie settings

Market or in-person payment records

Usually in line with accounting and tax record requirements

Supplier and business contact details

For as long as we have a business relationship, then for a reasonable period afterwards

We may share order, transaction and accounting records with Tax Assist where needed for bookkeeping, tax returns, accounts, record keeping and related financial administration.

We may keep some information for longer if we need it to resolve a dispute, comply with the law, respond to a regulator, or protect our legal rights.

10. Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

• ask for a copy of the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your information in certain circumstances;

• ask us to restrict how we use your information in certain circumstances;

• object to certain uses of your information;

• withdraw consent where we rely on consent;

• ask for your information to be transferred to another provider, where applicable;

• complain to the Information Commissioner’s Office.

Some rights are not absolute. For example, we may need to keep certain order or accounting records to comply with the law, even if you ask us to delete your data.

To exercise your rights, please contact us at info@amynd.studio.

11. Children

Our website and products are not intended for children. We do not knowingly collect personal information from children.

12. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

We use trusted service providers to operate our website, process payments, manage orders and deliver products. However, no website or online service can be guaranteed to be completely secure.

13. Links to other websites

Our website may contain links to other websites or platforms, such as social media pages. We are not responsible for the privacy practices of those third-party websites. Please read their privacy policies before sharing personal information with them.

14. Changes to this policy

We may update this Privacy & Cookie Policy from time to time, for example if we change our website tools, email marketing provider, payment methods, shipping providers or legal obligations.

The latest version will always be available on our website, with the date of the most recent update shown at the top.

15. Contact us

If you have any questions about this policy or how we use your personal information, please contact:

Amynd Ltd
20 Wenlock Road
London
N1 7GU

Email: info@amynd.studio